Groundwork Hudson Valley
Groundwork Hudson Valley is a nonprofit organization working to revitalize communities and promote environmental sustainability in the Hudson Valley region of New York. I led all community engagement activities one being Groundwork Hudson Valley's Great Saw Mill River Cleanup, a cornerstone event dedicated to revitalizing the Saw Mill River and fostering community involvement in environmental sustainability. Our mission was to unite residents, raise awareness about the importance of environmental stewardship, and achieve significant ecological restoration.
Work for Groundwork Hudson Valley
Event Planning
Community Outreach and Engagement
Media Relations
Social Media Strategy
Social Media Asset Design
Highlights
Developed targeted outreach and social media campaigns, increasing volunteer engagement and participation by 73%, and bringing together a diverse group of over 260 community members, local businesses, and institutions.
Launched the first T-shirt Design Contest for young artists, boosting digital engagement and website visits by over 200%. The winning design was featured on official event T-shirts.
